Design !n Action, launched by Hong Kong Design Centre in 2021, is a design career exploration journey for nurturing a new generation of design and creative talent in Hong Kong.

The programme brings together design and creative talents and companies to contribute their spare time and expertise for creating a design career discovery journey for junior secondary school, upper primary school and tertiary students. 

Starting with career planning, the programme features various design thinking workshops,  designer sharing and experiential activities, leading students to explore the multi-faceted aspects of design, creative technology learning and career development. Through deepening the students’ understanding of the value of design in public policy, social & business innovation and sustainable development, the programme will inspire them to set their direction for further education and career.

Change Begins with Design

Career Development & Self-discovery Journey

Design !n Action features a variety of modules leading the students on a journey of creative career discovery as well as to better understand themselves.


Primary School Students (P.5 & P.6)

Secondary School Students (F. 1-3 students are preferred)

College Students

Free of charge


Design !n Action Modules

1. Opening Ceremony

Unveiling the series of exciting design activities

2. Citywide Design Experience

Gaining valuable insights from international design and innovative masters at BODW Summit and participate in CityProg’s creative community happenings

3. Being a Design Major

Visiting local design schools for future education planning, including the Hong Kong Polytechnic University School of Design and School of Fashion and Textiles, Hong Kong Community College, Hong Kong Design Institute, Technological and Higher Education Institute of Hong Kong and City University of Hong Kong School of Creative Media

4. Meet the Designers & Masters

Visiting design companies from different fields and at different growth stages, and meet professional designers in person, in order to gain an understanding of different career prospects and work environments

5. Being a Design Ambassador

Recruiting design ambassadors from tertiary schools to lead primary and secondary students to participate in different activities, and to share their personal education experiences

6. Design Thinking Workshop

Learning design thinking as a problem-solving tool, and its application in business and public policies

7. A Taste as a Designer

Gaining a first-hand experience of a designer’s day-to-day life

8. Sneak Peek at Walt Disney Imagineering

Design !n Action concludes with a closing activity ‘Sneak Peek at Walt Disney Imagineering’ – to take a sneak peek of Disney’s well-known experience design