BODW CityProg – Join Design !n Action

Design !n Action, launched by Hong Kong Design Centre in 2021, is a design career exploration journey for nurturing a new generation of design and creative talent in Hong Kong.

The programme brings together design and creative talents and companies to contribute their spare time and expertise for creating a design career discovery journey for junior secondary school, upper primary school and tertiary students.

Starting with career planning, the programme features various design thinking workshops, designer sharing and experiential activities, leading students to explore the multi-faceted aspects of design, creative technology learning and career development. Through deepening the students’ understanding of the value of design in public policy, social & business innovation and sustainable development, the programme will inspire them to set their direction for further education and career.

Change Begins with Design

We hope that the students can learn how to design for our community. Designers should take into account the social relationships of neighbourhoods, considering both soft- and hardware designs.ㅤ

Francis Ngai, Founder of SVhk
and Florence Cheng, Strategy Head of SVhk

We hope that the students can learn how to design for our community. Designers should take into account the social relationships of neighbourhoods, considering both soft- and hardware designs.ㅤ

Francis Ngai, Founder of SVhk
and Florence Cheng, Strategy Head of SVhk

I think it’s a very successful event since it aroused the new generation’s interest. The bottom-up approach is powerful, as it engages everyone in the discussion of conservation. This really helps us create a better life.ㅤ

Magic Kwan and Kenrick Wong
Co-founders of OOA

I think it’s a very successful event since it aroused the new generation’s interest. The bottom-up approach is powerful, as it engages everyone in the discussion of conservation. This really helps us create a better life.ㅤ

Magic Kwan and Kenrick Wong
Co-founders of OOA

XR technology is relatively new in Hong Kong. Students may have heard about the new technologies from foreign countries, but they have never had a chance to observe them from a close distance. So it’s great to let them experience XR. I want them to know that there are still many people in Hong Kong who are chasing their dreams, and they are worth pursuing.ㅤ

Roy Kwok and Tony Lau
Co-Founders of VPLUSTUDIO

XR technology is relatively new in Hong Kong. Students may have heard about the new technologies from foreign countries, but they have never had a chance to observe them from a close distance. So it’s great to let them experience XR. I want them to know that there are still many people in Hong Kong who are chasing their dreams, and they are worth pursuing.ㅤ

Roy Kwok and Tony Lau
Co-Founders of VPLUSTUDIO

Through the sharing, we hope that the students can realise there are a lot of different roles that require different skills in the motion graphic design industry. Maybe some students who dabble in amateur filming could one day transform their skills into a profession.ㅤ

Mandy Tsang
Founder and Director of eMotionLAB

Through the sharing, we hope that the students can realise there are a lot of different roles that require different skills in the motion graphic design industry. Maybe some students who dabble in amateur filming could one day transform their skills into a profession.ㅤ

Mandy Tsang
Founder and Director of eMotionLAB

Every action we take not only affects the city we live in. While constructing a building with imported woods, we might affect the ecosystem of another country. Sustainability is not only about individuals, we must respond to the needs of communities, cities and even the entire world.ㅤ

Tony Ip
Director of Tony Ip Green Architects

Every action we take not only affects the city we live in. While constructing a building with imported woods, we might affect the ecosystem of another country. Sustainability is not only about individuals, we must respond to the needs of communities, cities and even the entire world.ㅤ

Tony Ip
Director of Tony Ip Green Architects

At its core, design is about solving problems. Design is not just about aesthetics, and it should address the community needs and improve everyone's life.ㅤ

Bryant Lu
Vice Chairman of Ronald Lu & Partners

At its core, design is about solving problems. Design is not just about aesthetics, and it should address the community needs and improve everyone's life.ㅤ

Bryant Lu
Vice Chairman of Ronald Lu & Partners

Career Development & Self-discovery Journey

Design !n Action features a variety of modules leading the students on a journey of creative career discovery as well as to better understand themselves.

Target

• Primary School Students (P.5 & P.6)

• Secondary School Students (F. 1-3 students are preferred)

• College Students

Change Begins with Design

We hope that the students can learn how to design for our community. Designers should take into account the social relationships of neighbourhoods, considering both soft- and hardware designs.ㅤ

We hope that the students can learn how to design for our community. Designers should take into account the social relationships of neighbourhoods, considering both soft- and hardware designs.ㅤ

I think it’s a very successful event since it aroused the new generation’s interest. The bottom-up approach is powerful, as it engages everyone in the discussion of conservation. This really helps us create a better life.ㅤ

I think it’s a very successful event since it aroused the new generation’s interest. The bottom-up approach is powerful, as it engages everyone in the discussion of conservation. This really helps us create a better life.ㅤ

Through the sharing, we hope that the students can realise there are a lot of different roles that require different skills in the motion graphic design industry. Maybe some students who dabble in amateur filming could one day transform their skills into a profession.ㅤ

Through the sharing, we hope that the students can realise there are a lot of different roles that require different skills in the motion graphic design industry. Maybe some students who dabble in amateur filming could one day transform their skills into a profession.ㅤ

Every action we take not only affects the city we live in. While constructing a building with imported woods, we might affect the ecosystem of another country. Sustainability is not only about individuals, we must respond to the needs of communities, cities and even the entire world.ㅤ

Every action we take not only affects the city we live in. While constructing a building with imported woods, we might affect the ecosystem of another country. Sustainability is not only about individuals, we must respond to the needs of communities, cities and even the entire world.ㅤ

At its core, design is about solving problems. Design is not just about aesthetics, and it should address the community needs and improve everyone's life.ㅤ

At its core, design is about solving problems. Design is not just about aesthetics, and it should address the community needs and improve everyone's life.ㅤ

Career Development & Self-discovery Journey

Target

Free of charge

Design !n Action Modules

1. Opening Ceremony

2. Citywide Design Experience

3. Being a Design Major

4. Meet the Designers & Masters

5. Being a Design Ambassador

6. Design Thinking Workshop

7. A Taste as a Designer

8. Sneak Peek at Walt Disney Imagineering